Dejan Pataki is a LinkedIn and personal branding expert with years of experience in marketing and collaboration with top executives and businesses. Throughout his career, he has worked with numerous companies and individuals, helping them build a recognizable professional identity, increase their visibility, and develop meaningful business networks.
As a lecturer and mentor, he is known for his practical approach and straightforward advice. His training programs cover creating an effective LinkedIn profile, strategic networking, and personal branding.
We asked Dejan:
– why he chose WAY2LRN
– how working with the platform simplified his mentoring process and improved learner support
– what kind of feedback he’s gotten and what results his participants achieved
His experience confirms that choosing the right platform is not just a technical decision — it influences perception, professionalism, and the overall learning experience.
„As someone who works in communication, I firmly believe that everything sends a message — from font choice, message timing, and tone of voice, to whether you decide to present your knowledge on a platform created by people who speak your language“
Dejan: I needed a functional and simple solution, and it was important to me that I had support from the team if something went wrong.
Above all, I expected the platform to be easy for participants to use and that they could easily track their progress. On my end, I wanted insights and control through analytics.
I did consider LearnDash, but I ultimately chose WAY2LRN because I knew I would have faster, more accessible support.
Setting up and organizing the course on the WAY2LRN platform was very easy; in fact, it was effortless. I consider myself digitally literate, but even for those who might not describe themselves that way, everything is intuitive and well-structured.
What I particularly appreciated was the ongoing support from the WAY2LRN team. I’m someone who likes to ask questions, give feedback, and suggest new ideas, and it meant a lot that the team was always responsive and available.
Everything worked smoothly, efficiently, and without unnecessary effort – without friction, as we would say in modern communication.
As for the features, automated emails significantly speed up the process and improve the overall experience of using the platform.
I could talk about this for a long time because it has drastically saved me time and made collaboration with clients much simpler — in two main ways.
First, some participants find it enough to simply watch the course content. For them, the materials are already prepared and available whenever it suits them.
Second, for those I work with more closely – individuals, teams, or companies – it’s great that they can access the platform, learn a lot about LinkedIn, prepare their questions, try things out on their profiles, and then we do a one-on-one follow-up.
That approach allows me to first transfer knowledge online and then deepen the experience in live sessions.
I’ve even had situations where participants purchased and completed a course entirely on their own, and I only learned about it through notifications and analytics from the platform.
They found me, enrolled, consumed the content, and I simply received confirmation that it happened.
The collaboration was excellent, and I was guided through every step of the process. I consider myself a “demanding” client, not because I have trouble understanding digital processes, but because I’m curious and often want more.
While working with your team, I never felt like I was being difficult or making things complicated.
„The greatest value of the WAY2LRN platform, for me, is what online education in general provides — the comfort of choosing when and how to learn, combined with the ability to track progress and mastery.“
Literally, not a single issue or question was raised about how to use the platform.
It was absolutely flawless, a user experience that runs smoothly, without friction.
I couldn’t pinpoint one thing, but perhaps the fact that from the moment they gain access, everything is fast and easy to use.
The feedback I received was mostly about the course content itself. The flawless platform experience was simply taken for granted and met everyone’s expectations. That’s my conclusion.
„“It was extremely easy to set up and organize the course; I’m not even sure it could be any simpler.“
New job opportunities – that was clearly and explicitly stated to me. Next, better LinkedIn visibility and positioning within their companies. With some participants, I even developed friendly relationships.
I believe it did. As someone who works in communications, I’m convinced that everything sends a message, from font choice and message timing to the narrative style, the pen you use, and the platform you choose to share your knowledge on.
Honestly, what online learning in general offers – the comfort of choosing when and how to consume content, along with the ability to track your progress and learning outcomes.
The context of education has changed during the pandemic, and with the rise of AI, everything has taken on a new dimension. Online learning and mentoring now have greater value, especially when progress can be tracked.
I’m considering developing new content focused on personal branding.
